Economic Development

International Tourism

The Great Lakes USA (GLUSA) is the region's tourism consortium. GLUSA conducts international marketing and sales for the member States in the United Kingdom/Ireland, the German-speaking countries of Germany, Austria and Switzerland, and China.

GLUSA's goals include:

  • Increase awareness of the Great Lakes region
  • Increase Great Lakes travel product offerings
  • Which in turn accomplishes the ultimate goal of increasing travel to the region