"Cruise the Great Lakes" Launched
Cruise the Great Lakes, a collaboration of the region’s States, Provinces and partners, is working together to grow regional cruising. Its mission is to promote cruising in the region through an optimized and unique brand targeted towards current and potential passengers.
GLUSA Launches China Program
As of July 1 2017, GLUSA started a full-scale China program including education, sales and marketing. GLUSA conducts a similar Chinese program to the current, successful UK/German programs and includes public relations, consumer publications, newsletters, social media, familiarization tours, sales missions, travel trade outreach and trade shows. After only one year of the China program, GLUSA signed strategic partnership agreements to develop traveling opportunities to the Great Lakes region with notable travel agencies in China including Shanghai Utour International Travel Service Co., LTD, Jin Jiang Travel, China Travel Service Zhejiang Group Co., LTD and America International Travel Service Inc.