Cruise the Great Lakes

Cruise the Great Lakes

Cruise the Great Lakes is the region's cruise marketing partnership. It is a collaboration of the region's States, Provinces and partners working together to grow regional cruising. Its mission is to promote cruising in the region through an optimized and unique brand targeted towards current and potential passengers. Cruise the Great Lakes will accelerate the growth of regional cruising.

Cruising on the Great Lakes is poised for major growth in the coming years, with significant economic benefits for the entire region. In 2018, seven ships operated in the region, representing about 100,000 total passenger traffic. Two additional ships plan to enter the region by 2021 and more are expected in years to come. Regional cruising has been growing rapidly despite the lack of a consistent regional brand or marketing program specifically directed at cruise passengers. Cruise the Great Lakes fills this gap and positions the region for sustained cruising growth for years to come. The success of this partnership depends on a durable coalition of governments, cruise operators, port authorities, convention and visitor bureaus, and others. Cruise the Great Lakes partners join the region’s States and Provinces in developing, promoting, and sustaining regional cruising.

Members and Partners


  • State of Michigan
  • Province of Ontario
  • Province of Québec
  • State of Illinois
  • State of Wisconsin
  • State of Minnesota
  • State of Pennsylvania


  • Victory Cruise Lines
  • Visit Detroit
  • Detroit/Wayne County Port Authority
  • Destination Cleveland
  • Port of Cleveland
  • St. Lawrence Seaway Development Corporation
  • Tourism Thunder Bay
  • Blount Small Ship Adventures
  • Pearl Seas Cruises
  • Duluth Seaway Port Authority/Visit Duluth
  • Holland Area Convention & Visitors Bureau
  • City of Kingston/Tourism Kingston
  • Muskegon County Convention & Visitors Bureau
  • Muskegon Lakeshore Chamber of Commerce
  • Sault Area Convention & Visitors Bureau
  • Visit Milwaukee/ Port of Milwaukee